What is it?

The study of morality utilizing philosophical methods.  

'Morality' [from Latin "mores"] =
network of social customs and institutions.

Often in the business of conceptualizing
our beliefs about moral judgments (i.e., right / wrong actions & good / bad persons / character / motivations).

Moral Standing

Who / what ought to be taken into consideration for assessing moral judgments.

Who / What Has Value?